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This site crispespeaking.com had the following in the site, "Give Your Community the Gift of." We noticed that the webpage stated " Unbelievable Wisdom, Warmth Wit." It also stated " He has worked with Rabbi Ginsburgh on numerous books while serving as the Educational Director of the Gal Einai Institute in Israel. He has also served as a consultant for financial, medical and technological projects all relating to future trends. Is the Co-Director of Interinclusion. She has traveled the world as a sought out motivational speaker and educat." The header had inspirational speakers as the highest ranking keyword. It was followed by Judaism, Kabbalah, and Philosophy which isn't as ranked as highly as inspirational speakers. The next words the site used was Torah. Jewish Mysticism was also included but will not be understood by search parsers.